Surveys are revered for their ease of use and promise of reaching many, but evaluators must be able to craft rich, concise, and targeted questions that yield useful data. We must understand the cognitive processes respondents use to answer questions with accuracy and candor. With rich examples and an interactive approach, the facilitator will demonstrate why we must engage in a respondent-centered survey design process to craft high quality questions.
Sheila B. Robinson, Ed.D of Custom Professional Learning, LLC, is an educator, consultant, and program evaluator. She facilitates workshops and consults with clients on program evaluation, survey design, data visualization, and presentation design, and has taught graduate courses on program evaluation, professional development, and data visualization at the University of Rochester. She is author of Designing Quality Survey Questions (SAGE Publications, 2018), along with Kimberly F. Leonard.
Sheila is a Certified Presentation Specialist (CPS)™ and the Director of Education, Training and Advocacy at the Presentation Guild. She is also a Senior Design and Facilitation Consultant with Evergreen Data, and content writer for Frontline Education. Sheila is an active American Evaluation Association member where she is Lead Curator for AEA365 Tip-A-Day By and For Evaluators.