Branding Guide

This guide should be used to consistently reflect the visual identity of the Chicagoland Evaluation Association.

If you have any questions about branding please contact the communications committee chair or email connect@evalchicago.org

Font

Use Asul for titles, headers & large type

Use Helvetica for body copy

 - download Asul: https://fonts.google.com/specimen/Asul


Secondary Logos

The white version of the primary logo can be used on dark backgrounds.

File: CEA logo white.svg

The black version of the primary logo can be used when our logo clashes with the visual identity of partners logos.

File: CEA logo black.svg

The simplified 'C' secondary logo can be used in place of the primary logo when the primary logo or the organization's full name appears elsewhere.

White

Black

Simple C


Color Palette

Bondi Blue

C:100 M:10 Y:10 K:0
R:0 G:160 B:210

Cloud Burst

C:100 M:84 Y:34 K:22
R:25 G:57 B:101





Quill Gray

C:13 M:11 Y:11 K:0
R:219 G:217 B:217

Dark Gray

C:0 M:0 Y:0 K:77
R:95 G:96 B:98


Mustard

C:0 M:25 Y:99 K:0
R:255 G:194 B:18

Apricot

C:0 M:46 Y:99 K:0
R:249 G:155 B:30

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