Branding Guide

This guide should be used to consistently reflect the visual identity of the Chicagoland Evaluation Association.

If you have any questions about branding please contact the communications committee chair or email


Use Asul for titles, headers & large type

Use Helvetica for body copy

 - download Asul:

Secondary Logos

The white version of the primary logo can be used on dark backgrounds.

File: Chicagoland Evaluation Logo White.png
The black version of the primary logo can be used when our logo clashes with the visual identity of partners logos.

File: Chicagoland Evaluation Logo Black.png

The simplified 'C' secondary logo can be used in place of the primary logo when the primary logo or the organization's full name appears elsewhere.



Simple C

Color Palette

Bondi Blue

C:100 M:10 Y:10 K:0
R:0 G:160 B:210

Cloud Burst

C:100 M:84 Y:34 K:22
R:25 G:57 B:101

Quill Gray

C:13 M:11 Y:11 K:0
R:219 G:217 B:217

Dark Gray

C:0 M:0 Y:0 K:77
R:95 G:96 B:98


C:0 M:25 Y:99 K:0
R:255 G:194 B:18


C:0 M:46 Y:99 K:0
R:249 G:155 B:30

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